United Workers

Description of Work This is a branding for a new office space where individuals and small groups can meet to work and collaborate without the need to lease office space or equipment. Challenges The objective for this assignment was to create a logo around the company’s mission statement: ‘ To provide an environment that supports and fosters collaboration, creativity, and community’. An additional goal was to create branding pieces that supported this new logo. I achieved this goal by creating a logo that uses the ‘U’s in United Workers and an arrow symbol to show a sense of community and collaboration. The arrow symbol is used to show that a companies employees could progress successfully forward as a team if they chose to use the United Workers co-working space. Importance This is important because it shows that I can create an effective, creative, strategic and professional logo around a mission statement and company outline. Tools Used Illustrator