The Umbrella Food Truck

Description of Work This objective was to create a complete brand package around a food truck that caters to all different ethnic backgrounds. Challenges The goal was to create a brand identity for a food truck that offers an eclectic variety of foods. An additional goal was to provide cup and bag promotional items to go along with the food trucks’ branding. I chose to use an umbrella with a world map on it as my logo mark in order to show that the truck covers all of the worlds ethnic foods. Importance This is important because it shows that I can create a branding package and design a variety of different promotional items in order to create one cohesive unit. Tools Used Illustrator, Photoshop