Being Coffee Roasters

Description of Work The objective of this project was to re-brand a company called "Being Coffee Roasters". Challenges The challenge was to create a new logo and promotional items for a coffee company that wanted to move its business from a local market to a national market. I chose the bicycle because it kept true to the local community of Madison Wisconsin, which is known for being uniquely bike friendly. The bicycle also symbolizes movement which is important to this company as it continues to move forward from its’ local market to a national market. Importance This is important because re-branding effects the overall image of a business. This work shows that I can take a single logo and create a series of applications around it. Tools Used Illustrator, Photoshop